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Marketing Over Marketing on Instagram: "PlayStation 5’s new “It Happens on PS5®” campaign turns JR Ryogoku Station into a high-impact outdoor experience. The giant “Demon Sumo Wrestler” on the digital screens cleverly mixes Japanese culture with PS5’s gaming universe, creating a visual moment people want to stop, film, and share. For more such content, follow.@marketingovermarketing #Japan #Tokyo #Playstation5 #Advertising #Marketing #Campaign #viral #reel"
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