During my tenure as a high production cut flower grower I served a pool of different retail and commercial customers. What stands out looking back is how I thought each one of those customers or type of customer was my ticket. But that was never true. It was my host of customers, always seeking more customers, and serving those I had with impeccable quality and customer service that was the true ticket. It always felt that other growers had more or better customers. But that wasn’t real at all.
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During my tenure as a high production cut flower grower I ser…
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