The Leaf Icon Is Lying to You That little green leaf on packaging isn’t a promise. It’s a shortcut around your skepticism. Here’s what they tell you: “This product is natural, clean, responsible.” Here’s what it actually does: It shuts off deeper evaluation. The leaf has no universal legal definition. Anyone can use it. No certification required. Green triggers safety. Nature cues lower perceived risk. Your brain assumes virtue without evidence. This is called moral licensing by design, once you
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