The “modern” supermarket is some 70 years old and has played host to countless in-store marketing campaigns of all kinds over the years. One would assume that by now marketers have completely learned ...

Retailers want to use technology to manage in-store marketing, but very few do, according to a recent survey by Colateral and Taylor Corp. The survey is based on interviews with 225 leaders at ...

BENTONVILLE, Ark. — Wal-Mart Stores is eager to reap marketing rewards from its participation in an industry consortium whose goal is to measure in-store audiences at the category level, and produce a ...

Arkansas-based grocer Harps Food Stores is adding its 145 stores to the Grocery TV in-store retail media network. Harps will leverage Grocery TV’s end-to-end in-store retail media solution to engage ...

In this special guest feature, John Weller, Chief Knowledge Officer and Co-Founder of T-Pro Solutions, discusses how in-store marketers can optimize the data from their spreadsheets and use key ...

Digital retail media has given retailers and advertisers the biggest stage imaginable for reaching consumers. But that giant platform doesn’t guarantee a giant impact when it comes to influencing ...

New platform helps brands to manage visual merchandising and in-store marketing at scale. MINNEAPOLIS, May 14, 2024 (GLOBE NEWSWIRE) -- Imagine, a leading provider of visual communications, today ...

About 57% of more than 1,000 consumers surveyed by Yes Marketing said they have used a retailer's mobile app while in stores, often to redeem or find coupons or discover items on sale, according to a ...

Elevating Point-of-Sale Marketing: Tokinomo's Visibubble Merges Innovation and Interaction to Transform Retail POSM Displays for in-store Brand Activations BUCHAREST, Romania--(BUSINESS ...

Introducing a new product can be as challenging as it is exciting. With an ever-increasing array of choices and distractions, grabbing and holding a customer's attention is paramount. The right ...

Brick-and-mortar stores won’t be going away anytime soon. According to the National Retail Federation, 80 percent of shopping now takes place in-store. After years of isolated shopping and dining from ...