Dollar Tree is turning over a new, slightly more luxurious leaf. The discount retailer is opening up shop in more affluent neighborhoods in an effort to draw out the nation’s biggest spenders. Nearly ...

Half of Dollar Tree’s new locations since 2019 are in wealthier ZIP codes, reflecting a shift toward higher-income shoppers, Bloomberg reports.

Dollar Tree is making an upscale play to fuel sales - saying the majority of its new customers make six figures.

The discount retailer is moving into higher-income neighborhoods, a sign of an economy increasingly catered to wealthy people.

SAGINAW TWP, MI – Dollar Tree’s newest Saginaw Township store is one step closer to opening in a building that was previously ...