One of the five conditions of collective impact, “shared measurement systems,” calls upon initiatives to identify and share key metrics of success that align partners toward a common vision. While the ...

The ad industry spends a lot of time lamenting signal loss. But the quality of marketing data – or, rather, the lack thereof – is arguably as big of an issue and doesn’t get nearly as much ink ...

There’s been a lot of interest recently in collective impact, for good reason; it’s an exciting approach, and it’s demonstrating a growing track record of positive results. But while collective impact ...

NEW YORK--(BUSINESS WIRE)--Proxima, a data intelligence software company that helps marketing teams scale customer acquisition profitably, today announced it has joined the Truthset Data Collective, a ...

Data verifying service Truthset said it appointed Kevin Dean as general manager of its Data Collective. The Data Collective, launched at the end of 2022, is a platform populated by 20 companies that ...

SAN FRANCISCO—The data validation-as-a-service offering Truthset has announced that its Truthset Data Collective is emerging from private beta with 20 founding members and a suite of products aimed to ...

Big data refers to large, diverse sets of information from multiple sources that can provide strategic information for ...