Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve. The July 1 migration deadline for ...

Congratulations! You put in the work, rallied your engineers, and successfully migrated from Universal Analytics to Google Analytics 4 (GA4). Now what? How do you pull the data you need to make ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

Yes! I want to attend The Modern Marketer's Guide to Google Analytics and enjoy a year of PRO membership! With PRO I get: Finding it difficult to navigate the complexities of Google Analytics 4 (GA4)?

Consider this article a set of GA4 training wheels. Learn where to find site traffic, user engagement, events, and conversion reports with Kayle Larkin. As of July 1, 2023, the version of Google ...

Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities. If the idea of cohorts in marketing feels familiar, it is. It's been ...

Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated ...